When it comes to buying a new vehicle, safety should be at the forefront of every discerning driver's mind. That's why the latest accolade for the 2024 Volkswagen ID.4 electric SUV is such a significant achievement. The Insurance Institute for Highway Safety (IIHS) has named the ID.4 a TOP SAFETY PICK for 2024, putting it among the elite ranks of the safest vehicles on Canadian roads.
The IIHS awards are highly regarded in the automotive industry and serve as a crucial guide for consumers prioritizing safety. Earning a TOP SAFETY PICK designation is no easy feat – vehicles must excel in a series of rigorous crash tests and safety evaluations. This year's criteria included impressive performance in the small overlap front, original moderate overlap front, and updated side crash tests, as well as acceptable or good headlight ratings across all trim levels. The ID.4 also had to demonstrate an acceptable or good rating in the institute's revised pedestrian front crash prevention evaluation.
While the ID.4 narrowly missed out on the highest TOP SAFETY PICK+ honour due to not undergoing the updated moderate overlap front test, its overall safety credentials are undeniably impressive. The ID.4 joins the Volkswagen Atlas and Atlas Cross Sport in receiving the 2024 TOP SAFETY PICK award, a testament to Volkswagen's commitment to building vehicles that prioritize occupant protection.
At the heart of the ID.4's safety prowess is Volkswagen's innovative IQ.DRIVE system, which comes standard across all trims. This advanced suite of driver assistance technologies utilizes radar, cameras, and ultrasound sensors to monitor the vehicle's surroundings, enabling a range of cutting-edge safety features. These include Travel Assist (semi-automated driving assistance), Front Assist (Forward Collision Warning and Automatic Emergency Braking with Pedestrian Monitoring), Active Side Assist (Blind Spot Monitor), Rear Traffic Alert, Adaptive Cruise Control, Lane Assist, and Emergency Assist (semi-automated vehicle assistance in medical emergencies).
But the ID.4's safety arsenal doesn't stop there. Standard features like Park Distance Control, Park Assist Plus with Memory Parking, Dynamic Road Sign Display, and Light Assist (High Beam Control) further enhance the driving experience. And for those seeking an extra layer of protection, the available Area View (Overhead View Camera) provides an unparalleled view of the vehicle's surroundings.
Impressively, the ID.4 manages to pack all these advanced safety features into an affordable and eco-friendly package. With a starting MSRP of $48,495 for the 62 kWh models and $52,995 for the 82 kWh variants, the ID.4 is competitively priced in the electric SUV segment. And with the current federal iZEV incentive of $5,000, plus potential additional provincial incentives, owning this safety-focused EV just became even more attractive.
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